Whole Foods Market takes on mobile marketing for branding

Whole Foods Market has turned to the mobile channel for a branding initiative meant to position the brand as committed to bringing its customers additional value.

The company has launched an iPhone application, which is available now in the iPhone App Store. It is meant serve as an additional way to satisfy and delight customers by providing Whole Foods Market’s entire selection of over 2,000 online recipes to iPhone and iPod touch users.

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