Mobile Marketing is more than the iPhone.

Reading this somewhat older blogpost by an expert in entertainment marketing, I can only agree upon his opinion: mobile marketing is more than the iPhone. As mobile web applications catch up the functionalities of download-apps, this becomes, to my opinion, even more true. Now, we can even reach those mobile users that are not connected to app stores. With the growing popularity of mobile web, the fact that no download is required for web applications will lower the hurdle to start using the mobile web. Even more through integration with SMS-campaings, mobile web will be able to reach a lot of new customers!