Mobile Advertising to $5,7billion by 2014

In a blog posted on July 9, 2009 by The Mobile Marketer, we learn that:Juniper research reports about mobile advertising that will increase to $5,7billion by 2014. Constraints of budgets imposed by the global economic downturn had resulted in an increasing migration of adspend from above the line to below the line channels. But it seems that even then, mobile advertising will still form only a small part of a brand’s total advertising.

To my opinion, this is a pity. There are so many advantages of the mobile world: “always with me, always on and always personal” . This could make it a number one medium and entrance point for all other communication. Personally, I believe good mobile sites can realise much more than generally expected. Automatic completion of web forms, direct calling from the application, direct shopping opportunities and payment (all easily integrated in your mobile application with our technology), will lead the customer to direct action from the mobile phone.