These are not our words, but come from the mouth of Vic Gundotra, Google Engineering vice president. Read more

Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable. The Chanel Ready-to-Wear Cruise 2009-2010 application lets users get the latest news about the brand and find a boutique near them. Read more

Pew Internet's study, "Wireless Internet Use," found that more than half of adult Americans use their mobile phones for a non-voice data activity on a typical day.

Of the 85 percent of adult Americans who own a mobile phone, 81 percent admitted to using their phone for something other than making a voice call at one time. Fifty-two percent said they used their mobile phone for a non-voice activity such as SMS, email, taking photos or playing a game on a regular basis. Read more

Whole Foods Market has turned to the mobile channel for a branding initiative meant to position the brand as committed to bringing its customers additional value.

The company has launched an iPhone application, which is available now in the iPhone App Store. It is meant serve as an additional way to satisfy and delight customers by providing Whole Foods Market’s entire selection of over 2,000 online recipes to iPhone and iPod touch users. Read more

Ovum previously predicted that carrier service revenues would surpass $1 trillion in 2010, but due to the recession, the research firm now expects this barrier to be broken in 2011. Read more

Reading this somewhat older blogpost by an expert in entertainment marketing, I can only agree upon his opinion: mobile marketing is more than the iPhone. Read more

In a blog posted on July 9, 2009 by The Mobile Marketer, we learn that:Juniper research reports about mobile advertising that will increase to $5,7billion by 2014. Constraints of budgets imposed by the global economic downturn had resulted in an increasing migration of adspend from above the line to below the line channels. But it seems that even then, mobile advertising will still form only a small part of a brand’s total advertising. Read more

After reading many articles on the trends for 2009 there seemed to be an overwhelming lean towards the mobile web. The iPod has certainly given the mobile web a virtual kick up the bum, and I believe it is a good thing. I say that the iPod is helping to change the way we access the Internet to get information. Many other phone manufacturers such as HTC and Nokia are also part of the explosion of mobile browsing.

Read more.

According to an article published today in the Guardian, Nokia will launch this year their first smartphone based on Google's Android software. A Nokia smartphone built on the more and more popular open source platform Android could be a winning strategy.

Read the article "Nokia turns to Android in smartphone wars", by Richard Wray, Guardian.co.uk July 6th.

Siruna participated in a report on Mobile Marketing, so if you had the opportunity to buy The Times today to find the report on Mobile Marketing. The article about Siruna can be found on page 7 of the report.

Our CEO talks about our fully managed solution that ensures that your mobile content looks great on any type of device.

The article can be read here or can be downloaded.